Cookies Policy
Last Updated: March 12, 2026
Introduction
This Cookies Policy supplements our Privacy Policy and explains how V & B Holding ApS (“we”) uses cookies and similar technologies on our website. Cookies help us provide essential site functionality, understand how visitors use our pages, and—where consented—support analytics and advertising measurement. This policy applies to all pages under our domain that reference it, including sections describing educational programs, resources, and contact forms serving clients across Canada.
For broader information about our data practices, please read our Privacy Policy available at /privacy-policy/. If anything in this policy is unclear, you can contact us at [email protected].
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, and provide usage information to site owners. We may also use pixel tags and server-side tracking techniques to understand aggregated interaction patterns. Some cookies are deleted when you close your browser (session cookies), while others remain for a defined period (persistent cookies).
Cookie Lifespan and Origin
By lifespan: Session cookies expire when you close your browser. Persistent cookies remain until they reach a set expiry or you delete them.
By origin: First‑party cookies are set by our domain. Third‑party cookies are set by providers whose services we integrate (for example, analytics and advertising measurement partners).
Cookie Categories We Use
We group cookies into the categories below. Only Essential cookies operate without consent. Analytics and Marketing cookies are activated only after you provide consent via our on‑site preferences panel.
- Essential: Required for core functionality such as page navigation, basic security, session continuity, and remembering your cookie preferences. These cannot be switched off through our panel.
- Analytics: Help us understand aggregated website usage—pages visited, time on page, device and browser types—so we can improve content and navigation. We only enable analytics after you consent.
- Marketing: Support advertising and conversion measurement. When enabled, these allow us to understand which campaigns are effective and to avoid showing irrelevant ads. They are optional and require your consent.
Cookies We Commonly Set
The table summarises typical cookies and identifiers used on our site. The set may change as we refine our services. Cookie durations are indicative maximums.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Maintains basic session continuity and security. | Essential | First‑party | Session |
| cookie_consent | Stores your choices for Essential, Analytics, and Marketing cookies. | Essential | First‑party | 12 months |
| _ga | Google Analytics 4 user identifier for aggregated usage metrics. | Analytics | Third‑party | 2 years |
| _ga_XXXXXXXXXX | Google Analytics 4 session state (property ID masked here). | Analytics | Third‑party | 2 years |
| _gcl_au | Google Ads conversion linker for attribution. | Marketing | Third‑party | 90 days |
| _fbp | Meta (Facebook) browser identifier for advertising measurement. | Marketing | Third‑party | 90 days |
| _fbc | Meta (Facebook) click identifier when a fbclid parameter is present. | Marketing | Third‑party | 90 days |
Consent and Preference Management
Visitors in applicable regions are shown a consent banner when they first arrive. You can accept all categories, reject non‑essential cookies, or open the preferences panel to configure Analytics and Marketing separately. Your choices are stored in the “cookie_consent” cookie for 12 months. You can revisit your settings anytime by using the “Manage cookie preferences” link in our website footer.
If you withdraw consent, we will disable the corresponding categories going forward and, where feasible, remove or invalidate related identifiers such as “_ga” (Analytics) and “_fbp” (Marketing). Withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.
Managing Cookies in Your Browser
Most browsers allow you to delete existing cookies, block third‑party cookies, or restrict all cookies. Instructions are typically available in your browser’s privacy or security settings. You can also clear site data to remove stored identifiers. Note that blocking Essential cookies may impact core functionality of the website.
For additional controls, many providers offer opt‑out mechanisms. The following resources are widely referenced and may be useful: Google Analytics Opt‑out Add‑on (tools.google.com/dlpage/gaoptout), Google Ads Settings (adssettings.google.com), Meta Ad Preferences (facebook.com/adpreferences), and regional resources such as youronlinechoices.eu. We provide these references for convenience; availability may change over time.
Changes to This Policy
We may update this Cookies Policy to reflect changes in technology, legal requirements, or our services. Material updates will be highlighted on the website. The “Last Updated” date above shows the most recent revision.
Contact
If you have questions about this Cookies Policy, please contact: V & B Holding ApS, Koralvej 15, 8700 Horsens, Denmark. Email: [email protected].